In the global expansion of Bitget, the crypto affiliate program, as the core growth engine, contributed key user traffic. Data shows that affiliate promotion channels accounted for 37.5% of its new users, far exceeding the industry average of 25%. According to the 2023 financial report, Bitget paid a total of 28 million US dollars in commissions to its alliance members, and the annual income of a single top promoter exceeded 1.2 million US dollars. This plan has driven the platform’s quarterly trading volume to increase by 95%, and the user activity in the spot trading area has risen by 64%. This effect is particularly significant in the Southeast Asian market – Indonesian promoters expanded 83,000 users within six months through localized content, and the cost of user acquisition (CAC) dropped to $11 per person, which is only 31% of that of paid advertising channels.
The operation mechanism of crypto affiliate is deeply integrated with the innovative incentive model: The three-tier rebate system enables promoters to obtain a maximum 45% share from lower-level transactions, which is much higher than Binance’s industry benchmark of 30%. In specific cases, the Turkish promotion community “CoinEagle” utilized Telegram bots to automatically distribute exclusive discount codes (such as 20% transaction fee discount +10USDT bonus). In the first quarter of 2024, it converted 12,000 users and generated an average monthly transaction volume of 64 million US dollars. Bitget has optimized its risk control system for this purpose. By using AI to identify abnormal trading patterns (standard deviation >3σ), it has suppressed the commission fraud rate to 0.17%, saving over 4 million US dollars in risk control costs annually.
In terms of crisis response, alliance members played a crucial role in the LUNA collapse in 2022. When the daily number of new customer complaints on the platform soared by 780%, top promoters maintained a customer retention rate of 68% through educational content (such as 70 Twitter Space lectures), which was 42 percentage points higher than that of the user group that did not participate in the lectures. This plan simultaneously upgraded compliance tools, forcing alliance members to complete the MiCA certification exam (with a pass rate of 92%), ensuring that promotional materials 100% comply with Article 12 of the EU Advertising Law, and avoiding the risk of a 5.5 million euro fine similar to that faced by Bybit in France.
In terms of technological innovation, Bitget has developed dedicated data dashboards for alliance members, tracking 150 metrics in real time – including conversion funnel analysis (average registration-transaction conversion rate of 18.7%), user LTV (lifetime value of $283), and regional commission heat maps. Based on this, Mexican promoters optimized their strategies, tripling the efficiency of user acquisition in Latin America. As a result, the volume of derivatives trading in this region soared by 217% in 2023. The platform simultaneously deploies an on-chain tracking system to monitor the flow of funds in the alliance diversion wallet addresses, achieving an automatic interception rate of 99.3% for suspected money laundering transactions, which complies with the FATF Travel Rule regulations.
In terms of overall benefits, this plan has restructured Bitget’s growth flywheel: for every $1 in alliance commission investment, it generates a revenue return of $7.3 (the industry average is $4.2), driving its market share to jump from 3% to 10% in 2023. According to CoinGecko data, among users driven by crypto Affiliates, the proportion of asset accumulation (>10,000USDT) reached 29%, boosting the platform’s margin size to exceed 10 billion US dollars. This light-asset expansion model has led to a continuous decline in Bitget’s single-user customer acquisition cost (a year-on-year decrease of 19% in Q2 2024), providing a crucial buffer space to address the surge in compliance budgets under the new SEC regulations (+200%).